At its annual developer conference on March 25th, Facebook announced a series of features and updates, and while the news is mostly targeted for developers and app designers right now, Facebook Messenger Business could eventually mean big things for hoteliers. The major update unveiled during Zuckerberg’s keynote is that Facebook Messenger is becoming a massive communications…

This past December, Facebook severed ties with Microsoft’s search engine, Bing, in favour of its own new-and-improved Graph Search, re-branded as Facebook Search. The information that Graph Search returned was largely based on information from your profile. Facebook Search now lets you search your and your friends’ old posts for keyword-based updates, links, pictures, comments, and…

An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an online retailer, your customers go online to research and see what others have to say about your business. A social media community is a crucial asset for connecting with these customers through word-of-mouth, reputable voices…

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