Why Commit to Your Fans
To have true, consistent engagement, your audience needs to feel like you’re investing in them—not just doing your job.
Four ways you can show you’re committed to them (and encourage them to commit to you) are to be vulnerable, generous, interactive and personable. If you can do that, you can take your online relationships from merely friendly to intimate, and eventually, profitable.
Read this article by Social Media Examiner to discover how to use four traits to win audience engagement and help your business thrive.