As social media continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives.
Audits typically include:
· Page updates including photo albums, custom tabs, logo and cover photos
· Access target markets, determine messaging and tactical approach
· Create Social Media Strategy document to identify the lifestyle and culture of the target community, tone of messaging
· Draft quarterly posting calendar including key messaging to promote property offers, local and on-site events, meetings & groups, restaurants, the hotel brand, hotel partners, local and related news.