As digital channels mature in scope and power, the industry needs to catch up. The very name “social media” – including household names like Twitter, Facebook, Pinterest, Google+, LinkedIn, YouTube, and Instagram – encourages businesses to think of these channels in the same way end users do. Consumers primarily consider them as fun and useful,…

This past December, Facebook severed ties with Microsoft’s search engine, Bing, in favour of its own new-and-improved Graph Search, re-branded as Facebook Search. The information that Graph Search returned was largely based on information from your profile. Facebook Search now lets you search your and your friends’ old posts for keyword-based updates, links, pictures, comments, and…

Creating great content isn’t always easy. Even professional writers find themselves stuck…yet they still turn out excellent content on a regular basis. What’s their trick? It might just be one of these helpful hints! The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny…

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