An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an online retailer, your customers go online to research and see what others have to say about your business. A social media community is a crucial asset for connecting with these customers through word-of-mouth, reputable voices…

To prevent yourself from becoming overwhelmed and unable to get anything done at all, refocus your efforts on the following daily social media habits made up of tasks you know you can complete. Doing so should help you to form positive brand recognition and responsive follower bases — without driving yourself crazy over everything you…

techcrunch – Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. The acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still…

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