An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an online retailer, your customers go online to research and see what others have to say about your business. A social media community is a crucial asset for connecting with these customers through word-of-mouth, reputable voices…
To prevent yourself from becoming overwhelmed and unable to get anything done at all, refocus your efforts on the following daily social media habits made up of tasks you know you can complete. Doing so should help you to form positive brand recognition and responsive follower bases — without driving yourself crazy over everything you…
I love this time of year, when we look back at the best and the brightest that 2012 had to offer. Below is an excerpt from HubSpot’s must-read blog post “The 16 Most Important Social Media Updates in 2012″. The biggest Facebook Updates of 2012 were: 1) Global Brand Pages With users coming to companies’…